Fidessa Intelligence suite to help mid-tier brokers gain edge
Trading technology vendor Fidessa has
launched a new set of tools to help European sell-side firms provide better
execution services to their buy-side clients and manage costs more effectively.
The new tools, introduced under the Fidessa
Intelligence brand, offer pre-trade, real-time and post-trade analytics and
will be primarily targeted at the firm’s small- and medium-sized broking
clients. Fidessa says smaller brokers are under more pressure to offer a
differentiated service in light of increased market complexity, impending regulatory
change and intense competitive pressure.
Fidessa Trader Intelligence, a pre-trade analysis
tool that is already offered in the US, is now available in Europe and is
designed to help brokers make better sense of data compiled from multiple
“The industry now has to store and process more order and transaction data
than ever before,” James Blackburn, director of product marketing for Fidessa’s
software-as-a-service business, told theTRADEnews.com. “Using Trader
Intelligence, sales traders can capture, filter and organise data in a way that
helps them to engage with the buy-side in a more meaningful and targeted way,
as well as highlighting new and relevant trading opportunities.”
The Real-Time Intelligence tool will support
the sell-side in its pursuit of best execution obligations by letting brokers offer
a competitive edge through execution consulting and benchmarking capabilities.
The service helps brokers identify when trades are underperforming in the market
and make adjustments to trading strategies based on changes to liquidity throughout
the lifetime of an order.
Following execution, Blackburn said the
Post-Trade Intelligence tool would be particularly useful for firms that
outsource execution to third-party brokers, noting a large number Fidessa’s
hosted clients are now offloading execution to bulge-bracket firms.
“There is more focus on cost than ever before,” said Blackburn. “It’s a
concern for those brokers that outsource execution that they might become
disintermediated and perhaps just receive a cheque for their services, and this
is the last thing they would want to do. The Post-Trade Intelligence tool makes
it possible for these firms to demonstrate positive execution results to
clients and regulators.”
The new Intelligence Tools are embedded
within Fidessa’s software-as-a-service trading platform as a standard service.