Interactive Data Corporation, a leading provider of financial market data, analytics and related offerings, yesterday announced a branding initiative that includes the renaming of its three institutionally oriented businesses.
FT Interactive Data is now known as Interactive Data Pricing and Reference Data; ComStock is now called Interactive Data Real-Time Services; and CMS BondEdge is now Interactive Data Fixed Income Analytics.
By unifying its institutionally oriented businesses under the Interactive Data brand, the organisation seeks to emphasise the breadth of range of its products and services that can help customers further automate key workflows and improve efficiency across their front, middle and back offices, the firm says.
The new branding initiative is supported by a number of programmes Interactive Data has implemented in recent years. These include the investment of resources to create a robust content and technology infrastructure, the centralisation of major account management and support for key global customers, and increased collaboration amongst its various businesses aimed at accelerating time to market and innovation.
“Through a series of strategic acquisitions, solid organic expansion, and innovative product development, Interactive Data moves forward as a trusted industry leader with over $600 million in annual revenue and a comprehensive set of financial data, sophisticated analytics and value-added services that can meet a broad range of customer needs,” says Stuart Clark, president and CEO, Interactive Data Corporation. “We believe that this new branding initiative will help us to build on the strengths of our company today, support our next phases of growth and expansion, and provide us with a framework to further align our organisation from an operational, sales and marketing, and product development perspective,” he adds.