Deutsche Börse has launched AlphaFlash Trader, a new application based on its AlphaFlash news service that is designed to help smaller buy-side and retail investors act on important financial information instantaneously.
The application lets traders use event driven trading strategies by providing them with macroeconomic data such as US and international treasury auction data, central bank interest rate decisions, employment numbers, housing statistics, GDP figures, industrial output, FX reserves and other factors.
Customers can then use drag and drop interfaces to set automatic triggers, for example to buy or sell a given stock if a pre-configured event occurs – such as a rise in interest rates or a decrease in GDP growth. Users can select the economic indicators so that their orders will be executed immediately after release.
“In the past, customers would have their own development resources and programmers and could connect to a data centre to use AlphaFlash, which could be cost prohibitive for some market participants,” said Clint Rhea, COO of Need to Know News, Deutsche Börse. “AlphaFlash Trader is much less expensive and is easy to use, opening up the opportunity to trade on our data to a whole new set of clients, putting them back in the game and allowing them to preconfigure a trade before an event comes out.”