Bucking the trend towards electronic trading, BT says it has now installed 15,000 positions of ITS.Netrix, its latest trading turret.
“Despite the growth in electronic trading, there is still strong demand for voice trading solutions, particularly in the more complex markets,” says Phil Mottram, Managing Director, BTTrading Systems. “Recent market volatility has also shown that hybrid voice and electronic systems have a role to play. As the continued growth in the rollout of BT’s ITS.Netrix shows, the human element remains very important and the value a person brings to the trade process will not only be in executing trades, but in providing differentiated knowledge, advice and services
to customers. BT firmly believes communication and collaboration through a wide range of media channels and integrated applications will play an increasingly important role in such pre-trade activity,” he adds.
The British telecommunications company says ITS.Netrix offers multi-media support for voice, video and data, giving front office trading staff command of all communications channels.It claism the ability of ITS.Netrix to communicate via Voice over Internet Protocol (VoIP) and traditional TDM connectivity separately or simultaneously is “unique.”
The installations range from native IP “thin-building”solutions, operating over the customers’ converged WANs and LANs, to traditional single-site configurations with TDM to the desk.
TowerGroup predicts that between 2006 and 2010, global installations in the turret market will increase at a compound annual growth rate (CAGR) of 2.26% and that converged communications technologies will be a key factor in success, in a recent research report entitled “The Future of the Trading Turret Market: Up, Down, or Sideways.”
“Traders feel an affinity with their turrets and believe that it is instrumental to their success,” comments Stephen Bruel, Analyst, TowerGroup. “The manner in which success is achieved is changing, especially as electronic trading becomes more prevalent. Turret vendors with a broader vision and capability to offer additional tools directly from the turret will be well positioned to win, particularly if these tools span beyond the trading room and into the back office and other pre-trade areas,” he continues.