Connectivity vendor BT Radianz says it plans to expand capacity at its New York Area data centre by 150 per cent to meet growing demand for Radianz Proximity Solution, a service which aims to facilitate advanced trading strategies such as direct market access (DMA) and algorithmic trading. The investment is based on an expectation that more trading houses will locate their trading engines near execution venues in New York.
Recently, says BT Radianz, the market for hosted capabilities has grown dramatically, partly because of demand for direct market access and advanced trading strategies. The difference between the success or failure of a trade is now counted in milli-seconds, says BT Radianz, whivh argues that Radianz Proximity Solution helps proprietary traders and hedge funds capture value more quickly.
“Low latency connectivity is becoming a must-have as market players develop more sophisticated trading strategies and demand direct access to liquidity pools,” says Kevin Covington, Executive Vice President of Business and Product Development, BT Radianz. “By placing servers near execution venues, firms can reduce distance-related delays, which will, in turn, save significant amounts of money on missed markets. By investing in our facility in the New York area, we’re both responding to market need and ensuring that BT Radianz continues to provide end-to-end infrastructure solutions that combine flexible,low latency capabilities with high performance connectivity.”
Launched in 2005, Radianz Proximity Solution is now available globally.