Dow Jones and salesforce.com, a market and technology provider in on-demand business services, have made Dow Jones Wealth Manager available for salesforce.com’s AppExchange, a directory that allows applications to be shared, exchanged and installed.
Financial advisors leveraging salesforce.com will be able to use Dow Jones Wealth Manager's client news match service, which maps trusted Dow Jones information to custom client profiles, spurring the personalised client communication that builds client loyalty and a strong, profitable customer base, the firm says. Built using the Salesforce platform, Dow Jones Wealth Manager is available for test drive and deployment from the financial services category on the AppExchange.
salesforce.com customers can deploy Dow Jones Wealth Manager via the AppExchange to create a client-loyalty engine. Advisors can add their clients' individual holdings and interests into their contacts in Salesforce, and Dow Jones Wealth Manager immediately starts returning client news matches from Dow Jones Newswires, The Wall Street Journal and other premium sources mapped to client-specific investments and professional and personal interests.
The client news match functionality enables advisors to better engage affluent clients and prospects with more frequent, more meaningful communication centred on the client's needs, goals and passions, while delivering a superior level of service that enhances client loyalty and leads to more assets under management, according to Dow Jones.
"Client communication is the cornerstone of a successful wealth management practice," says Tom Waite, vice president, partners and alliances, Dow Jones. "In fact, a study from CEG Research found that successful wealth managers build client relationships through regular and personalised client contact, and that clients want an average of 28 contacts per year from their advisor. Dow Jones Wealth Manager's integration with Salesforce via the AppExchange makes frequent client communication more convenient by offering advisors the reasons for more thoughtful contact within salesforce.com, the application where advisors manage their client relationships," adds Waite.