BNY ConvergEx Group has hired Matthew Jefford as Eze Castle Software’s Senior Vice President of European Sales.
Jefford has over 20 years experience working with trading technologies including order management systems, DMA, and FIX Protocol. He will report to Sean Sullivan, EVP Director of Global Sales for Eze Castle Software. Jefford joins Eze Castle Software from Interactive Data Corp (IDC) where he served as Vice President of Sales. In his role at IDC, Jefford was responsible for sales to hedge funds and organized strategic alliances. Prior to IDC, he worked for 7 years as a trader on the institutional equity trading desk for Bridge Trading. Following Reuters acquisition of Bridge, he moved into sales, selling trading technology.
At Reuters, Jefford worked closely with some of the largest buy-side organizations in Europe to implement order routing during the early years of electronic trading. Jefford oversaw sales in the Nordic region, pioneered the global sales approach for transactional sales, and played an integral role in developing strategic alliances for the company.
“Matthew truly understands the technology needs of today’s global multi-asset class investment manager,” says Sean Sullivan, EVP and Director of Global Sales for Eze Castle Software. “His experience and expertise in trading technology enables him to make the best recommendations for implementing solutions to improve the workflow of our clients and prospects.”