Linedata Services’ LongView Trading order management system (OMS) now offers users access to Norbury Links, a research management platform developed by technology provider Norbury Financial Systems. Norbury Links helps users to screen and organise financial research.
The new alliance will offer LongView users access to research that relates directly to their holdings, helping them make better informed investment decisions, according to Norbury Financial Systems.
At the same time, the alliance helps Norbury reach the LongView Trading user base, which includes 10 of the top 25 asset management firms by assets under management.
“Our alliance with Norbury should be a huge value-add for clients, reducing the paperwork, e-mails and information overload around identifying, sourcing, and accessing relevant investment research,” said Jack Wiener, executive vice president in charge of business development at Linedata Services in North America, in a statement.
The two firm’s applications will be integrated in such a way that it will be easy to switch between the two. For example, if a user in Norbury is reviewing company information, and then decides to buy or sell shares in that company, they can hit a button and be brought to the specific order screen in LongView with the company already in the input field. Conversely, if a user is looking at a company position in LongView, and then decides to add commentary on this security, they can hit a button and automatically go to the appropriate screen highlighting the company research in Norbury.
“The combination of these services ensures that clients are able to better manage the investment process from research to trading,” said Dan Dykens, CEO of Norbury.