Natixis rebrands asset management business

The €324 billion asset manager will rebrand as Ostrum Asset Management from 3 April, as part of Natixis’ ‘New Dimension’ strategic plan.

Natixis Investment Managers is to rebrand its asset management business with a renewed investment focus towards fixed income, equity and insurance.

The rebrand will see the €324 billion asset manager renamed ‘Ostrum Asset Management’ from 3 April as part of Natixis’ ‘New Dimension’ strategic plan, which was laid out last year.

The ‘New Dimension’ initiative consists of plans to allocate significantly more budget towards digital technologies in a bid to differentiate the firm from competitors.

“Ostrum Asset Management is our largest affiliate, and its distinct brand name re-affirms its key role in Natixis Investment Managers’ multi-affiliate structure,” said Jean Raby, CEO of Natixis Investment Managers.

“Ostrum Asset Management’s leading active investment solutions are an integral part of our active thinking approach, helping clients to build portfolios to meet their long-term goals.”

Natixis explained the term Ostrum, which means purple-coloured in Latin, pays tribute to the company’s European origins and connects it firmly to both parent companies Natixis and Groupe BCPE.

The firm added it will focus on its core investment strategies as part of the rebrand, including for long-standing fixed income, focused equity capabilities and insurance expertise.

It will  also deploy Natixis Investment Manager’s global distribution platform and Groupe BPCE’s banking networks to drive growth.

Matthieu Duncan, CEO of Ostrum Asset Management, added: “Our new brand name Ostrum Asset Management highlights our experience in the financial markets over more than 30 years, our strong performance track record and our investment teams dedication to our clients.”