AI-powered trading solutions provider, BTON, has received a strategic investment from venture capital firm, Celero Ventures, as part of an effort to bolster AI-driven execution intelligence across the industry.
Dan Shepherd
The investment is expected to support the growth and expansion of BTON’s offering in the US and help develop new AI-powered solutions focused on improving execution quality.
The investment also follows news in January 2025 that BTON had expanded its offering to launch in the US, following increasing optimism around the AI space in the region.
“The game has changed – data is now central to execution quality, and attitudes in finance have shifted,” said Dan Shepherd, chief executive of BTON.
“Our mission is to be the go-to provider of AI and collaborative data solutions for institutional trading.”
Specifically, BTON aims to support buy-side clients by connecting trading desks to brokers through collaborative data, and its AI-powered broker recommendation system transforms the traditional broker selection process by leveraging advanced neural network algorithms to predict slippage and dynamically match orders to the optimal broker.
“BTON embodies exactly the kind of forward-looking technology we want to back – software that fundamentally reshapes how an industry works,” said David Wyatt, partner at Celero Ventures.
“Their approach to collaborative data and AI addresses one of the biggest challenges in institutional trading: improving execution quality without disrupting workflows.”
The investment also follows further developments for BTON in recent months. In December 2024, the firm partnered with OptimX Markets to deliver AI analytics for European block liquidity, in a move which sought to offer financial institutions a ‘seamless’ way to receive cutting-edge quantitative and qualitative analysis tools.