Start-up United Fintech has expanded its sales team with the appointment of Raj Rathor as head of sales for Athena Systems.
Rathor joins the firm from Enfusion, where he served as vice president of sales.
He brings 10 years’ experience in the financial technology sector to United Fintech, including product management and pre-sales engineering roles at buy-side vendor SimCorp.
Prior to that, he served as an OTC execution broker at ICAP, covering bonds and swaps.
“United Fintech’s mission in transforming the way that financial institutions can accelerate access to fintechs is enabling us to attract the very best sales people from within the industry,” said Tom Robinson, partner and head of sales at United Fintech.
“We are delighted to welcome Raj to our experienced sales team as we continue to gain traction with our ambitious plans.”
Athena Systems, which is part of United Fintech, has developed a versatile front-to-back system which is supported by a native order management system (OMS)/portfolio management system, Athena Spark. Rathor’s notable experience in OMS will be applied to his new role.
“I wanted to join United Fintech because of the fresh nature of its approach in solving complex problems around operating models within the investment management community,” said Rathor.
“Athena can really push the status quo within the space in being a cloud native, open ended, true full front to back solution for buy-side firms.”
Rathor’s hire follows that of Chris Codo, who was appointed senior relationship manager by United Fintech earlier this month. Codo joined the firm from CME Group, where he spent the last seven years serving as senior director, with a focus on selling to hedge funds.