Growing cloud adoption sees Integral expand its EMEA product and sales teams

New appointments fall in line with Integral’s continued expansion of its product and sales teams to support the increasing shift by financial institutions to the cloud.

Financial technology company Integral has named two new hires as it looks to expand its footprint amongst banks and brokers.

Ina Patrascu joins as a director in the EMEA sales team, while Julian Elliot has been appointed senior product director for the region.

Patrascu brings extensive knowledge of institutional FX to Integral and will focus on selling the company’s Software-as-a-Service (SaaS) technology to European banks and brokers.

She joins Integral from Edgeware Markets where she served as director. She also previously worked as head of FX sales at INTL FC Stone, for just over nine years.

Meanwhile, Elliot will be based in the UK, acting as product lead on the Integral MarginFX platform, a product built on Integral’s cloud-based technology. The platform enables brokers to deliver FX trading services to a global customer base.

Elliot joins from trading technology provider Gold-i, where he has spent much of his career, serving in various roles including operations manager, operations director and chief commercial officer.

While at Gold-i, Elliot worked across the sales, finance, and operations teams, which provided him with valuable insight into the FX market.

“The key to our successful client engagements has always been our talented people,” said Harpal Sandhu, chief executive of Integral. “Both Julian and Ina continue in that great tradition and will allow Integral to meet the rapidly growing demand for our services.”