Pirum has appointed Zoë Balkwell as head of pre-trade and trading solutions, to help drive the evolution of the firm’s pre-trade connectivity solution.
Zoë Balkwell
As part of her new role, she is set the support the adoption and development of Pirum TradeConnect and will also collaborate with clients and spearhead complementary trading solutions to build out the firm’s pre-trade business.
Speaking on her new position, Balkwell said: “I’m excited to join Pirum at this pivotal moment for pre-trade innovation. As a long-time admirer of Pirum’s post-trade solutions, I’ve seen the firm’s successful track record in launching fantastic products that solve real-world problems. The opportunity to head up Pirum’s pre-trade offering was therefore hugely appealing.”
London-based Balkwell has worked across securities finance automation and trading for more than a decade, and joins the firm from JP Morgan, where she served as head of flow trading for EMEA for nearly five years, working at the forefront of the bank’s agency securities finance operations.
Prior to this, she worked at State Street for more than three years in a role covering securities finance trading.
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Previously in her career, she has also held senior positions at firms including EquiLend, Merrill Lynch and Goldman Sachs, where she began her industry career as a securities finance software engineer.
“She [Zoë] brings the perfect combination of deep securities lending expertise and strategic technology vision – understanding both how technology can optimise existing trading flows and how it can unlock new opportunities for industry participants,” said Robert Frost, chief product officer at Pirum.