Sapient Global Markets has launched its Client Connect tool as a fully managed service for buy-side firms that no longer want to run certain functions in-house.
Client Connect provides investment management firms with automated, cloud-based and software services for reporting, marketing, data and content management.
The tool aims to help asset managers reduce costs through a combination of analytics, CMS and CRM tools, making it easier to connect with prospects and clients and retain investor assets.
Sapient noted the asset management industry is ‘transforming’ due to increased competition for assets, more focus on long-term cost management and demanding compliance requirements.
Jarlath Forde, vice president at Sapient Global Markets, explained asset managers are now assessing digital technologies to automate processes, “reducing manual processes, improving time to market and increasing their ability to respond to client demands.”
He added: “Client Connect helps firms evolve from being focused on the production of obligatory collateral to assets that differentiate them in the marketplace, distributing insights, identifying and attracting prospects.”