Bloomberg has introduced a new alternative data function on the Bloomberg Terminal, which will allow customers to gain an early read on company performance alongside traditional fundamental data.
Named ALTD <GO>, the new function will support equity analysts and portfolio managers with intra-quarter insights which can be incorporated into research workflows, paired with consensus estimates, company news, research and guidance – ahead of earnings announcements.
ALTD <GO> will also enable all Bloomberg Terminal users to incorporate consumer transaction data analytics, location analytics from launch partner Placer.ai, and other alternative data into their research workflows to help inform investment strategies.
“By launching this product, we are empowering our clients with the ability to gain faster and deeper insights into the performance of companies and economies,” said Shawn Edwards, chief technology officer at Bloomberg.
“The future of investment research will be driven by data, and Bloomberg will continue to invest in innovative products and technologies that enable our clients to make better data-driven investment decisions.”
ALTD <GO> includes data from location analytics provider, Placer.ai, which analyses foot traffic data.
A privacy by design approach is used by Placer.ai to incorporate data from a panel of millions of mobile devices, applying machine learning and AI algorithms to make estimations on how many visits have been made to retail locations throughout the US.
Bloomberg stated that it plans to add additional alternative data sources based on client demand.
“Location analytics presents a critical lens to viewing true company performance, and bringing this perspective into a unified view is a leap forward in empowering investors to deepen their understanding of market opportunities,” said Koby Ben-Zvi, president of, Placer.ai.
“Through ALTD <GO>, Bloomberg Terminal users can deploy our foot traffic analytics to generate insights into venues and consumer trends and optimise decision-making.”