Buy-side trading and order management systems vendor Fidessa – which now owns LatentZero as well – has appointed Katy Birch as sell-side marketing manager.
Reporting to Simon Barnby, global marketing communications director, Birch will be responsible for Fidessa's sell-side marketing activities across Europe, the Middle East and Africa. She started her new role on 1 October 2007 and is based in London.
Fidessa says Birch will focus on working with the sales and product management teams to identify key target segments and provide marketing support to drive sales growth throughout the EMEA region.
Birch has 15 years' experience working in the financial technology sector. Her career includes senior marketing roles at Rolfe & Nolan, Monis (now part of SunGard), Future Dynamics (now part of FFastFill), Sophis and OpenLink. "Birch combines expertise across all areas of product, marketing and marketing communications with solid experience in multi-asset trading and risk management systems," says Fidessa in a statement.
Simon Barnby, global marketing communications director, adds that Fidessa has invested heavily in its technology and established a strong reputation for our multi-asset trading and connectivity technology. "As the company looks to expand its presence across the EMEA region Katy, with her extensive industry knowledge which bridges the front to back office and her strong marketing experience, was the perfect candidate for us," he says.
Katy Birch says she is looking forward to "playing a pivotal role, building on Fidessa's momentum and helping to further grow the business across EMEA."