Execution and order management systems specialist FlexTrade has made two new appointments within its sales team as its looks to increase its sell-side business in Europe.
Lak Loi and Vahid Shirani have joined FlexTrade as co-heads of sell-side order management system (OMS) business development for EMEA, based in the firm’s London office. Both Loi and Shirani have been tasked with expanding FlexTrade’s sell-side OMS client base in the region.
“Considering the changes and opportunities that have been occurring in the sell-side OMS market, it became paramount for us to expand our presence in EMEA with a more regional focus on local firms in addition to global installations,” said Rajiv Kedia, FlexTrade’s principal and associate founder. “With the appointments of Loi and Shirani, FlexTrade is well positioned to improve our business development, client services and support for the OMS space across EMEA.”
Loi has held various equity trading systems consultancy roles in London and New York at major institutions such as HSBC, the London Stock Exchange, Barclays, JP Morgan and Bank of America Merrill Lynch.
“This is a very exciting time in the equities trading systems space,” Loi commented. “The OMS market has really opened up for FlexTrade, and customers are looking for alternate solutions which offer a fresh new vendor experience with more customer control, a fixed cost base, tailored solutions, and a quick turnaround time and global support, which is what we are best at – and why we’re called ‘FLEX’ Trade.”
Similarly, Shirani joins FlexTrade after eight years with Fidessa in numerous roles for the firm’s equity and derivatives trading platforms.
“With the OMS market changing globally, the adaptability of FlexTrade’s solutions puts us in a good position to offer prospects a customisable platform to address their changing needs on demand,” Shirani said.