Lyxor Asset Management, a wholly-owned subsidiary of French investment bank Société Générale, has appointed Herman Chen as head of Lyxor exchange-traded funds (ETF) distribution for the Asia-Pacific region.
Chen, who will be based in Hong Kong, will promote the Lyxor ETF brand to the firm's institutional client base with a particular focus on sovereign wealth funds. He will also work towards strengthening ETF franchise awareness in the various regional retail markets.
Chen joins from asset manager BlackRock, where he was in charge of promoting the iShares product for the past three years to Chinese institutional clients. Prior to that, he worked for Dutch investment bank ABN Amro, in equity derivatives sales.
Lyxor is the fourth largest global ETF issuer and second largest in Europe, with assets under management of €48.2bn at the end of 2010. As of 31 March 2011, it had a total of 38 ETFs cross-listed on Singapore Exchange and Hong Kong Exchanges and Clearing markets, offering access to developed markets, selective Asian emerging markets and two broad-based commodity indices.