Agency broker and trading technology provider Neonet has expanded its Asian presence by opening an office in Hong Kong for execution services, sales and support.
According to Neonet, an increasing number of Asia-based institutions have shown an interest in trading European and US equities, which has driven demand for its smart order routing and execution services in the region.
“Opening an office in the Asian region is a natural step for us as we continue to roll out our global solutions for equity trading. Hong Kong was the obvious choice given its central position in the region’s financial markets,” said Simon Nathanson, president and CEO of Neonet, in a statement. “The fragmentation of trading that we have witnessed in the US, and now increasingly in Europe, is likely to occur in Asia as well. With a superior technology platform combined with global market reach, Neonet delivers value in an increasingly global integrated equity market.”
Neonet has offered execution services in Australia, Hong Kong, Singapore and Japan since 2007. The firm’s new office in Hong Kong will be staffed with execution specialists, sales representatives and a service and support team.