A Nordic market data provider said it wants to take on industry giants Thomson Reuters and Bloomberg to provide trading terminals to buy- and sell-side firms.
Norway-based Infront said it is already providing its terminals to thousands of professionals in the Nordic region and it now opening a London office to challenge its market leading rivals.
The London office has been opened at Old Jewry. Infront has hired Richard Burtsal and Nick Charge to enhance its UK sales presence.
Burtsal has 25 years of experience in financial information , having held senior positions at Datastream and Thomson Reuters. Charge joins from CloudMargin where he was head of EMEA sales and has also held positions at Six Financial Information.
Urs Rutschmann, COO of Infront, said: “Encouraged by our success back home, we have been working with strategic customers in the London marketplace for some time and now feel we have the credibility to launch in a more strategic way.
“Our existing clients have encouraged us to proceed with our more flexible approach to market data and trade execution, and our research suggests the UK marketplace is ripe for change.”
The firm highlighted asset managers, fund managers and brokers as its key targets.
As well as its terminals, which offer broad market data services and FIX-based trade execution, it also offers its services via mobile devices.