NYSE Arca Europe, a pan-European multilateral trading facility (MTF) owned by exchange group NYSE Euronext, has launched a joint marketing initiative with RTS Realtime Systems Group, a trading solutions provider, in an attempt to boost trading on its platform.
Under the agreement, the two firms will jointly subsidise key technology costs for RTS clients who are not yet members of NYSE Arca Europe and grant them low-latency access to the MTF.
The software licence sponsorship will allow firms to trade on the Universal Trading Platform, NYSE Euronext’s trading engine and single point of connectivity for its European cash market services, via RTS’s trading solutions.
Participating firms will be able to deploy the offering in a fully-hosted environment from the RTS data center hub in London or from their own premises.
“This new partnership initiative is another testimony to our productive relationship with RTS,” said Virginie Saade, head of NYSE Arca Europe, in a statement. “Connectivity is a key factor for the success of our business, and access to new customers will further strengthen our membership base.”
“We are pleased to meet the growing demand for trading on NYSE Arca Europe with this joint initiative and have already signed up the first clients,” added Mark van Vugt, global head of sales, RTS. “Those who haven’t yet accessed this liquid market have the opportunity to benefit with a discount to our already cost-effective solutions while enjoying the high-speed, low-latency access that our offering provides.”
NYSE Arca Europe completed its stock rollout in April, trading securities from 11 European countries. So far it has failed to gain significant market share, accounting for just 0.01% of pan-European trading value over the last five days according to figures from fellow MTF BATS Europe.