Linedata Services says that its first European LongView ASP client is live. River and Mercantile Asset Management LLP bought the application last summer, and went live at the end of November 2006.
LongView ASP is Linedata’s hosted portfolio management, order management and compliance system, including LyNX, its fully managed electronic trading service. The service provides secure end-to-end processing to fully support River and Mercantile’s investment management business.
Linedata says that, as a new business, River and Mercantile was looking for a system that did not require a large initial investment in terms of finance, IT and human resources.
Linedata’s LongView ASP service was selected as it was able to meet all River and Mercantile’s functional requirements as well as providing outsourced IT infrastructure, disaster recovery and connectivity.
“The implementation of LongView ASP has been successful and delivered within the agreed timeframes,” says Julian Cripps, Chief Operating Officer at River and Mercantile. “The package of trade order management, compliance and electronic trading within an ASP environment is ideal for our business, and provides us with superior operational and cost efficiencies. The Linedata team supporting this solution has been technically strong, and I look forward to working with them in the future.”
Paul Roberts, Chief Operating Officer for Linedata Services, Europe, says “the solution has already proven to be very popular in North America, and I expect to see increasing interest in Europe as front office operations within the buy-side community become more familiar with the ASP model.”