Agency-only execution boutique Rosenblatt Securities has announced the successful adoption of Lava Trading’s ColorPalette as its trading and order management system. Rosenblatt chose Lava after evaluating several OMS providers. The sell-side trading and order management solution is designed specifically to support current market dynamics, including sector-based trading, the firm says.
“We are very pleased with the results we have seen with ColorPalette,” says Joe Gawronski, president and COO, Rosenblatt Securities. “Lava’s commitment to proactively align their technology with the rapidly changing equities landscape is in lock-step with our own priorities to pursue cutting edge ideas to better service our customers,” he adds.
Of particular importance, adds Gawronski, is Lava’s leadership in smart-order routing technology. “When the NYSE allows floor brokers to directly access away markets, which we expect in the near future, Lava will be a crucial component of our floor strategy in addition to that of our upstairs trading desk,” he notes.
As well as adopting ColorPalette, Rosenblatt will be joining Lava’s Sponsored Broker Program, enabling it to sublicense Lava’s patented technology to its clients. The program will allow Rosenblatt’s customers to route orders through Lava to all major liquidity sources, including Nasdaq, Listed exchanges, ECNs and ATSs.