Saxo Markets has extended its multi-asset trading platform SaxoTraderGO by making it available to its white label clients (WLCs).
SaxoTraderGo, integrated with Saxo’s OpenAPI as its foundation, aims to offer increased functionally across the trade cycle and allow Saxo’s clients to integrate broker’s trading directly.
Having gone live with the platform in May 2015 an increase in demand has led Saxo to roll it out to WLCs. The platform has already attracted 120 WLC’s including 10 banks with cross-border activities and contributes almost 40% of the bank’s retail trading flows.
Saxo’s Head of Platforms Christian Hammer spoke of how WLC’s will benefit from the platform.
“Our existing and new white label clients will benefit from over 20 years of innovation and experience in trading infrastructure, allowing them to customise their client experience and create new revenue streams.
“We believe that the combination of SaxoTraderGO which is built on an OpenAPI offers endless customisation opportunities which will change the way trading technology is white labelled in the future.
“Our ambition is to have all +100 White Labels migrated before year end so they can all offer their clients a version of SaxoTraderGO.”