Société Générale has created a new position in Asia for one of its leading traders in a bid to beef up its cash equities offering in the region. London-based Stephane Loiseau is to move to Hong Kong as head of cash equities, Asia Pacific.
Loiseau brings long-standing cash equities business experience and a strong understanding of institutional clients to a region where bulge bracket and Asia specialist SME brokers are faced with a variety of challenges, including low liquidity in multiple jurisdictions.
While growing the Asian business, Loiseau will maintain his current duties as deputy global head of execution services.
For global functions Loiseau reports to François Banneville, global head of execution services and Peter McGahan, global head of cash equity sales. In Asia, Loiseau reports to Timothee Bousser, head of global equity flow, Asia Pacific.
As part of his new duties, Loiseau has also been appointed to the non-executive board of of Ji ASIA, SocGen's pan-Asian equity research and sales joint venture with Japaninvest.
Loiseau joined Societe Generale in 1996 as a trader on the international equities desk in New York. He joined the French bank’s program trading division in London for three years before moving back to New York in 2000 as co-head of global program trading and electronic services in 2006.