Virtu has entered into a strategic alliance with InvestorLink to offer retail investors better access to the primary markets.
As part of the collaboration, Virtu’s network of retail broker-dealers will gain access to the primary markets and to secondary market liquidity via an integration with InvestorLink’s primary market order management and artificial intelligence based matching platform.
“We are delighted to collaborate with InvestorLink to help connect retail brokers with hard-to-access investment solutions,” said Stephen Kay, global head of broker-dealer sales at Virtu.
“By combining Virtu’s connectivity to all major custodians, clearing firms, and TAMPs with InvestorLink’s advanced primary market technology solutions, we are confident in our ability to drive significant value for all stakeholders.”
Read more – The relentless rise of retail trading: How can the institutional market join the dots to encourage investor access?
The news follows several other initiatives announced throughout this year as the retail segment continues to cement itself as a liquidity contributor in the markets.
In April, the London Stock Exchange Group (LSEG) launched a new retail trading service aimed at supporting European retail brokers in meeting best execution obligations and delivering price improvement.
Quick to follow was Euronext which confirmed plans to launch an expanded retail trading service as part of its quarterly results in May.
“By leveraging our technology platform, we’ll connect Virtu’s retail broker universe directly to the primary capital markets to support the efficient distribution of IPOs, follow-ons, municipals, and private funds at a scale unavailable in today’s marketplace,” said founder and managing partner of InvestorLink, Matt Michel.