CBOE and Bats Europe have rebranded and unveiled new corporate identities following the completion of their $3.4 billion merger earlier this year.
The rebrand will see CBOE become Cboe Global Markets - pronounced “see-bo” - to reflect the company’s expansion beyond its options heritage to a multi-asset trading venue.
Bats Europe will become Cboe Europe Equities, with its block trading platform, formerly known as Bats LIS, renamed Cboe LIS, and its FX business Hotspot rebranded to become Cboe FX.
Effective today, the previous corporate identities are retired and the new names for the company and marketplaces will take their place.
Ed Tilly, CEO of Cboe Global Markets, explained the new identity incorporates the equity of both the CBOE and Bats Europe brands into a bigger, bolder corporate brand.
“The new look and feel of Cboe is underpinned by our new mission, commitments and guiding principles, which I’m proud to say were inspired by the entire Cboe team,” he added.
Cboe Global Markets’ new mission statement - “to power your potential to stay ahead of an evolving market” - is reflected by three commitments around innovation, cutting-edge technology and seamless solutions.