Bernstein has launched a new exchange-traded fund (ETF) execution algorithm – ETF Fair Point – as part of an effort to enhance liquidity access to equity ETFs.
The product was developed in close collaboration with Societe Generale and aims to provide institutional investors with ETF execution solutions through a combination of Bernstein’s agency-only trading platform and smart order routing, and Societe Generale’s ETF liquidity and market-making capabilities.
Specifically, the new algorithm is designed to provide a variety of strategies to be adaptable to client needs, and includes features spanning: robust fair value, multiple liquidity pools, premium and discount optimisation, adaptive urgency scaling, order completion and advanced analytics.
Jeremy Bruce, head of trading EMEA at Bernstein, said: “By integrating Bernstein’s cutting-edge technology with Societe Generale’s ETF market leadership, we are delivering a differentiated solution that empowers institutional investors seeking sophisticated, unconflicted ETF execution solutions with transparency and precision.”
The offering also marks an expansion of Bernstein, which was launched as a joint venture between AllianceBernstein and Societe Generale in April 2024, with the aim of focusing on global cash equities and equity research for institutional investors, corporates and financial institutions.
Additionally, the news follows a recent uptick in the growth of ETF assets across the world, highlighting the importance of execution quality as the products begin to be more widely traded.
In Europe, assets in active ETFs reached €62.4 billion by the end of August 2025, a 12% growth from the €55.5 billion reported at the close of 2024, Morningstar research has shown.
Read more – Active ETF market in Europe is growing thanks to fixed income surge
Similarly, several firms have begun to adapt to the growing institutional demand for ETFs. In September, Euronext launched the first fully integrated marketplace for European ETFs and exchange-traded products (ETPs), aiming to provide a single integrated environment for listing, trading, clearing and settlement of ETFs and ETPs.