Ayesa Latif has been named global head of FX product at Citi, a newly created role, following almost eight years with the firm.
As part of her new role, Latif is set to drive innovation in the area, as well as further enhance Citi’s product offering.
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Prior to this appointment, she spent three years as head of EMEA EFX sales, bank sales, platform sales, custody FX and cross border payments for FIs at Citi, and before that served as head of EMEA electronic FX sales.
Previously, Latif was co-head EMEA electronic FX sales at Goldman Sachs for eight years.
Speaking in an announcement, Latif said: “Anchored in client delivery and innovation, we [Citi] have a long history of being at the forefront of FX markets. I look forward to leading the next chapter of our product strategy.”
Last October, Citi created another FX role – global head of FX sales, appointing Sam Hewson, previous global head of digital FX solutions and EMEA head of corporate sales and solutions (CSS). According to an internal memo seen by The TRADE at the time, the newly created position “brings together FX corporate and financial institutions sales”.