Appital has appointed John Coules to its business development team, following 17 years at HSBC, most recently as a pan European equity sales trader.
Speaking to The TRADE, Coules said: “I am very excited to join Mark, Brian and the team at Appital to further the ambitions of the platform. Exciting times ahead!”
Coules has more than 30 years of experience in client-facing sales trading. He previously spent 12 years at Lehman Brothers, also as an equity sales trader
He joins Appital at a time when the business is experiencing significant growth, reaching $4.0bn of buyside liquidity since the launch of Appital Insights in September 2023.
In an announcement, Brian Guckian, chief business development officer at Appital, asserted: “I am delighted to welcome John to the Appital team at such an exciting time for the business. Since we launched Appital Insights in Q4 2023, Appital has gone from strength to strength […] John’s experience will be invaluable as we continue our global expansion.”
Appital further explained that Coules’ deep understanding of how equity markets operate was a key factor in the appointment.
He is set to support the Appital team with “building and deepening buy-side relationships in the UK, Europe and beyond,” The TRADE understands.
Read more: Appital launches new initiative to help buy-side unlock liquidity
Speaking to his appointment, Coules said: “Having worked in sales trading for more than three decades I have seen first-hand how the industry has changed. Today, more than ever, access to hard-to-find liquidity in a market for size, without the risk of information leakage, is a significant challenge.
“Appital’s peer-to-peer price discovery and liquidity-sourcing technology is truly unique and redefines how buy-side firms engage to unlock latent liquidity. I look forward to working with the Appital team to support their international growth ambitions.”