FlexTrade has appointed Anita Karppi as its new senior vice president, sales and business development.
Karppi brings more than 20 years’ experience working with buy-side firms in a range of senior sales and marketing roles to FlexTrade.
Most recently, she served at Plato Partnership, where she was part of its executive team covering strategy, sales, partnerships and marketing.
Karppi has spent the last two years at Plia, initially joining as European strategic advisor, where she currently assists the firm’s co-founders with strategy as well as sales and European market penetration. She also serves as chief revenue officer and head of ESG at Plia.
In addition, Karppi serves as founder at The Buy-side Trading Community by K&K Global Consulting (K&KGC).
“We are delighted to welcome Anita onboard within the FlexTrade EMEA team,” said Andy Mahoney, managing director, EMEA, FlexTrade Systems.
“Anita’s wealth of industry experience and deep, long-term relationships within the buy-side will be invaluable in driving our consultative approach to delivering the multi-asset, customised solutions trading teams need to handle their best-execution strategies.”