State Street has today unveiled an update to its suite of trading solutions, GlobalLink, compiling a suite of trading, analytics, and research solutions into a single digital environment – known as LINK.
Greg Fortuna
The update is set to “allow clients to make more efficient and effective trading decisions using next-gen infrastructure,” said the firm.
The move also includes a comprehensive rebranding effort, wherein GlobalLink Digital will be replaced by LINK, with State Street launching a ‘modernised’ visual identity.
Speaking to The TRADE, Greg Fortuna, head of GlobalLINK, explains: “With the latest updates to GlobalLink’s open platform, LINK, we are excited to improve our client’s experience by introducing a refreshed and modern visual identity that brings together trading, analytics, and research solutions into a single, seamless digital environment.
“This evolution reflects our team’s broader commitment to providing a unified and cutting-edge platform that helps empower our clients to succeed.”
Key features of LINK include: a complete view of clients’ technology portfolios and workflows in one central system; access to around 700 buy- and sell-side entities through the integration of GlobalLINK’s suite of applications and third-party software; next-gen infrastructure.
“Investors are navigating increasingly complex regulatory and financial environments, making access to efficient and comprehensive trading solutions more essential than ever before,” said Tony Bisegna, global head of State Street Global Markets, in an official announcement.
“By evolving our brand and launching LINK as our refreshed platform, we’re positioning Global Markets as the breakthrough edge our clients need to succeed.”