BNP Paribas has named Alexander Ford as managing director, head of UK cash sales trading.
London-based Ford brings more than two decades of sell-side experience to his new role and joins the firm after nearly five years at Citi.
Ford confirmed his new role in an announcement on social media.
During his time at Citi, Ford served as head of equity block and liquidity solutions.
Prior to this, he worked at Morgan Stanley for almost 12 years, initially joining as an equity sales trader, before later becoming head of UK flow derivatives sales for the firm.
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Ford began his industry career as an equity sales trader at UBS Investment Bank in 2005.
BNP Paribas had not responded to a request for comment at the time of publication.
Earlier this month, BNP Paribas and AXA Investment Managers combined their trading teams under the BNP Paribas Dealing Services umbrella, as part of the firm’s acquisition on AXA IM in July 2025.
The move marks the completion of all main legal mergers, and also marks the formation of BNP Paribas Asset Management as a single entity.