Trading technology provider REDI has appointed tech veteran Michael Lax as head of EMEA sales.
He will take responsibility for sales and business development initiatives with buy-side clients and sell-side partners across the region.
He joins REDI from Thomson Reuters where he headed up EMEA sales for its Autex execution management system (EMS). Before that he was a senior sales person for pan-European multilateral trading facility Turquoise in the UK and Scandinavia. He has also worked at both Bloomberg Tradebook and Barclays.
Sean Sullivan, global head of sales and marketing, said REDI would look to support firms as part of a “seismic shift” towards electronic trading driven by regulation.
“The buy-side requires partners who can help them not only survive but thrive amid this transformation. Given his background, expertise and insights, we expect Mike will be an ideal resource for our clients throughout the region,” he added.
REDI became independent in July last year after previous owner Goldman Sachs sold it to a consortium of banks, enabling the EMS provider to go broker-neutral.