Deutsche Bank has launched an Autobahn app market, designed to offer a single, user-friendly access point to the bank's entire suite of electronic services.
Autobahn was originally developed in 1996 as an execution-focused electronic distribution service. It allows clients to trade electronically across multiple asset classes, including foreign exchange, equities, commodities, credit, rates and emerging markets.
Now, the bank has redesigned more than 100 of its electronic services, covering all business divisions as well as asset classes, across the full trade lifecycle, from pre-trade analytics to post-trade services, to make them more accessible.
The App contains a research viewer app, which allows users to view the latest publications from Deutsche Bank research; a trading commentary app, which offers access to the latest developments in the markets and the reactions of Deutsche Bank's sales and trading desks; a charting app that allows users to see and use the analytics and data available to the bank's sales and trading desks; and a calendar app that has a full overview of upcoming company events as well as upcoming auctions and releases.
More apps are to be added to the app market in the coming months, including corporate and transaction banking services. Users can search and browse through all the apps through a simple toolbar on their desktop. They can also add content themselves.
“Users can post apps,” said Serge Marston, head of ecommerce sales at Deutsche Bank. “Deutsche Bank's trading desks, research area and sales teams all contribute content to the app market.”
The Autobahn app market has been used internally by Deutsche Bank employees since early 2011.