Communications provider Orange Business Services – Trading Solutions has launched Open Trade, a trading communications platform that facilitates streamlined trading between brokers and buy-side traders, in Singapore and Hong Kong.
Already available in Europe, North America and Japan, the product is designed to amalgamate the communication tools a trader needs for effecting transactions into one terminal, thereby saving desk space and improving productivity.
Described by Orange as a personal trading assistant, Open Trade is touch screen multimedia, communications system available in multiple languages that integrates voice, video, email, instant messaging and web-based applications into one communication device.
Open Trade provides contact management, supports session initiation protocol (SIP) telephony (which connects people in real time via voice, video or instant messaging) and integrates these different means of communication into one offering.
Its configurable dashboard gives users a complete view of all contacts, their availability and the best means to contact them. The touch screen interface and hot buttons offer access to corporate and personal directories as well as transfer and conference capabilities. Users can host up to 30 simultaneous conversations and conference calls.
In addition, Open Trade's design means that back-office equipment such as servers do not need to be stored on-site and instead can be hosted in cheaper locations outside city centres.
“The trading market is entering a new era where intelligent, intuitive integrated systems that ensure speed and security are vital”, said Lionel Grosclaude, CEO of Orange Business Services – Trading Solutions, adding that he hoped Open Trade would help traders to gain a competitive advantage in the market.
Open Trade is designed to reduce the amount of time traders spend managing contacts, enabling them to focus on connecting with customers and generating new business, added David Guerineau, head of Asia Pacific. “Supporting SIP network enables the platform to pave the way to a new trading environment where users are at the centre of communications, not the machine.”
Two versions of the terminal are available: Open Trade Evolution, a double screen system; and a single screen model, Open Trade Compact. Language choices include Japanese, Chinese, English, French, German and Spanish.
Orange Business Services is the B2B communications solutions arm of France Telecom.